Two New Degree Programs Offered at East Stroudsburg University

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Posted by: Elizabeth Richardson on June 6, 2018, No Comments

Responding to student and employer demand, East Stroudsburg University of Pennsylvania will offer two new degree programs, a Bachelor of Science in accounting and a Bachelor of Science in marketing, beginning this fall. Both programs were approved by Pennsylvania’s State System of Higher Education Interim Chancellor Dr. Karen M. Whitney through a new practice that accelerates the degree-approval process.

Both of the new degree programs to be offered at ESU take existing concentrations within the Bachelor of Science in business management and convert them into stand-alone degrees.

The accounting degree program will prepare students to work as controllers, chief financial officers, tax accountants, government accountants, budget directors and internal or external auditors. Following the national trend, the program will emphasize critical analysis, practical problem solving, effective communication and the appropriate use of technology. To provide access to advanced coursework needed for licensure, the university also intends to submit a proposal for a complementary Master of Science in accounting degree program in the near future.

The marketing degree program will prepare students for a broad range of employment in marketing and sales, advertising, marketing research and supply chain operations, as account executives, retail managers, marketing research analysts, brand managers and chief marketing officers. It will provide students with essential knowledge and skills in such areas as advertising, sales management, marketing research and strategy and international marketing while emphasizing the application of ethical principles. In addition, the program will provide an understanding of marketing perspectives that include the coverage of ethical and global issues; the influence of political, social, legal, regulatory, environmental, and technological issues; and the impact of demographic diversity on organizations.

Students will be able to enroll directly into either program, or, through articulation agreements with several community colleges, will be able to transfer from those schools to ESU using a streamlined course transfer process.

Earlier this year, ESU approved a master’s degree in communication. The graduate degree was implemented during summer 2018 and is currently enrolling students. This new master’s program, designed to be completed in 15 months, is offered as a combination of face-to-face courses and online offerings, making it appealing to working professionals.

For more information on of the new programs, please contact the office of admissions at 570-422-3542.