ESU Sponsors Google Speaker Intended to Teach Bethlehem Businesses Growth at Chamber Event, January 22
East Stroudsburg University (ESU) and Capital Blue are co-sponsors of an upcoming presentation “Grow With Google,” organized by the Bethlehem Chamber of Commerce and the Small Business Council of the Greater Lehigh Valley Chamber of Commerce. The event will take place on Wednesday, January 22, 2020 at 8:30 a.m. at Factory, LLC, 315 Columbia Street, Bethlehem, Pa.
“We are proud to help bring this service to the small business community,” says Sylvester Williams, J.D., dean of ESU’s college of business and management. “It’s important that we provide our small business partners with the latest updates in technology so they can remain competitive in a market that must use advertising budgets wisely in order to attract new customers and provide valued services to those already engaged.”
Randi F. Penfil, a speaker for the “Grow with Google” program, will be on hand to help those attending learn how customers can find your business online, how to promote your business using Search Engine Optimization (SEO), and how to use Smart Campaigns in Google Ads. According to the Chamber’s promotion of this event, the workshop will feature discussion of several best practices: improving website visibility in Google’s organic search results on all devices, creating a free Google My Business listing and Advertising your business on Google.