ESU faculty members Robert P. Fleischman, J.D., Ed.D., professor of sport management and interim dean of the College of Business and Management, and Robert McKenzie, Ph.D., distinguished professor of communication studies, have published a refereed journal article in the Fall 2012 edition of \u201cDerecho Comparado de La Informaci\u00f3n\u201d (Comparative Media Law Journal) titled, \u201cHow the National Football League (NFL) Has Strategically Managed the 1961 Sports Broadcasting Act (SBA) to Gain Market Supremacy in the USA and a Dominant Market Niche in Mexico.\u201d\u00a0This international journal is dedicated to discussion of legal issues pertaining to comparative, international media and is published in collaboration with the Universidad Nacional Aut\u00f3noma de Mexico and the Universidad de Palermo, Argentina.<\/p>\n
The article traces the legal history of the NFL\u2019s strategic approach to managing the SBA in order to dominate the sports broadcasting market in a way that gives it worldwide distribution supremacy over Major League Baseball, the National Basketball Association and the National Hockey League.\u00a0The article indicates that because the SBA allowed the NFL to enter into exclusive broadcasting rights with television networks, the NFL has executed this privilege to the fullest extent, achieving remarkable worldwide ratings and brand awareness.\u00a0Though the NFL\u2019s management of the SBA is not exclusively responsible for the league\u2019s supreme status, and though televised broadcasts of NFL games are fewer than other professional leagues\u2019 games, the article concludes that the NFL today finds itself in the ascendant position in the U.S. and Mexican markets mainly due to the NFL\u2019s legitimate business options in effectively managing the SBA.<\/p>\n
Dr. McKenzie delivered a presentation on January 7, 2013, titled, \u201cHow the 1961 Sports Broadcasting Act Secured a Niche Market for the NFL in Mexico.\u201d The presentation was at a conference hosted by the Autonomous University of Sinaloa in Mexico.<\/p>\n
Drs. Fleischman and Nancy Jo Greenawalt, D.Ed., assistant professor and academics coordinator of the ESU Department of Intercollegiate Athletics, recently served as the opening and closing speakers and group facilitators for a service learning initiative with students in Ms. Patricia Tiernan\u2019s gender studies class at East Stroudsburg High School South. The program, \u201cPlay Like a Girl: 40 Years of Title IX,\u201d was held at ESU\u2019s Innovation Center in its Research and Business Park on January 15, 2013.\u00a0Dr. Greenawalt was one of several individuals interviewed by the class and featured in the documentary presented as part of the evening\u2019s program. This school-based service learning initiative was facilitated through a partnership between Youth Infusion, Inc., and the Cavalier Justice Academy at East Stroudsburg High School South. Both Dr. Fleischman and Dr. Greenawalt addressed the history of Title IX, as well as the progress made by girls and women in sport and education since enactment of the historical legislation that granted gender equity to girls and women in educational programs that receive federal financial assistance. They also emphasized the importance of educating the various constituencies regarding Title IX and stressed the importance of supporting women in their efforts to assume leadership roles in athletics and education. ESU President Marcia G. Welsh, Ph.D., actively participated in the service learning event as part of the round table discussions that included, but were not limited to, dialog that addressed the history and effects of Title IX legislation, controversies in women\u2019s athletics, media coverage, early childhood development and the impact of athletics on girls, as well as the social, economic, and psychological benefits of the involvement of athletics for women.<\/p>\n","protected":false},"excerpt":{"rendered":"
ESU Faculty in the News<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22,42],"tags":[],"class_list":["post-6257","post","type-post","status-publish","format-standard","hentry","category-facebook","category-news-release"],"acf":[],"_links":{"self":[{"href":"https:\/\/quantum.esu.edu\/insider\/wp-json\/wp\/v2\/posts\/6257"}],"collection":[{"href":"https:\/\/quantum.esu.edu\/insider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quantum.esu.edu\/insider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quantum.esu.edu\/insider\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quantum.esu.edu\/insider\/wp-json\/wp\/v2\/comments?post=6257"}],"version-history":[{"count":3,"href":"https:\/\/quantum.esu.edu\/insider\/wp-json\/wp\/v2\/posts\/6257\/revisions"}],"predecessor-version":[{"id":6259,"href":"https:\/\/quantum.esu.edu\/insider\/wp-json\/wp\/v2\/posts\/6257\/revisions\/6259"}],"wp:attachment":[{"href":"https:\/\/quantum.esu.edu\/insider\/wp-json\/wp\/v2\/media?parent=6257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quantum.esu.edu\/insider\/wp-json\/wp\/v2\/categories?post=6257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quantum.esu.edu\/insider\/wp-json\/wp\/v2\/tags?post=6257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}